York Digital Studio (was formerly York Assists)
Helps small businesses, solopreneurs, and financial advisors with digital marketing, podcast production, content repurposing, social media management, and website design. You get agency-level quality with the personal attention of working directly with me, Michelle. I work virtually with clients across the U.S.—so no matter where you are, I can help. No layers. No fluff. Just results.
My Services
I’ve helped financial advisors, wellness professionals, training centers, sports organizations, small brick & mortar business owners, and publishers build their digital presence. Here are a few highlights:
.jpg)
If you’re not repurposing your long-form content, you’re leaving money (and reach) on the table. I take your big pieces—like podcasts, webinars, or videos—and spin them into fresh content that lives across platforms.
-
Short-Form Video → Turn long-form into YouTube Shorts, Instagram Reels, TikToks with SEO-friendly titles and descriptions.
-
Blogs → Keyword-rich posts built from your videos/podcasts to boost SEO.
-
Infographics & Static Graphics → Visual takeaways for LinkedIn, Instagram, and newsletters.
-
Cross-Platform Strategy → One piece of content becomes a month’s worth of material.
.jpg)
Social media shouldn’t feel like a second job. I’ll plan, design, and execute content that keeps your feeds consistent, on-brand, and actually engaging.
-
Weekly Cadence & Strategy → A clear plan for consistent posting.
-
Caption Writing → Engaging, on-brand copy (no corporate robot voice).
-
Custom Templates → Branded graphics that keep your posts sharp.
-
Execution & Management → Scheduling, posting, and engagement so your social actually works for you.
.jpg)
You don’t need a $30k agency rebrand to look professional. I create the visuals and assets that give your business credibility and polish—without draining your budget.
-
Brand Identity & Business Branding → Logos, colors, and visual systems that build trust and recognition.
-
Marketing Assets → Flyers, business cards, PDFs, presentations, and all the “extras” that keep your brand consistent everywhere.
.jpg)
Your content shouldn’t sound like it was recorded in your cousin’s basement or look like a VHS tape from 1989. I edit, polish, and package your podcasts and videos so they’re professional, polished, and ready to grow your audience.
​
-
Podcast Production & Growth → From editing to publishing to clipping content for social, I make your podcast a marketing engine.
-
Video Podcast Production → Professional editing, intros/outros, and formatting that give your videos big-agency polish—without the big-agency bill.
.jpg)
Your website is your digital storefront. If it’s clunky or outdated, you’re basically Blockbuster in a Netflix world. I’ll build or refresh a site that’s sleek, functional, and designed to convert visitors into clients.
-
Website Design & Development → On Wix, WordPress (Elementor or Beaver Builder), or Squarespace.
-
Website Revamps & Updates → Modernize and optimize your existing site.
-
Website Management → Ongoing updates so your site keeps working as hard as you do.
Forget “post and pray.” I build multi-platform campaigns that actually connect with your audience and drive results.
-
Email Campaigns & Landing Pages → Newsletters, promos, and funnels that get clicks—not crickets.
-
Blog Creation → SEO-driven posts that position you as the expert.
-
Ad Campaigns → Strategy + management for Facebook/Instagram Ads and Google Ads. No more boosting posts and hoping for the best.
-
Video Sales Letters (VSLs) → Scripted, edited, and designed to convert views into sales. Perfect for launches and lead-gen funnels.
No Agency Layers.
No Hand-Offs.
Work directly with me and get personalized strategies, faster responses, and a partner who treats your business like her own.
Let's Talk
Trusted by Businesses Like Yours
Don’t just take my word for it. Here’s what actual humans who pay me money have to say:
Cynthia M.
Owner I Real Life Planning
Smart, organized, creative, reliable and sensible. Michelle York will handle the marketing, social media or administrative tasks that you are leaving undone or spending too much time doing, freeing you up to focus on growing your business. I appreciate her insights, positive energy and perspective!
Graham G.
VP of Marketing I Model FA
Michelle started out working for us as a social media manager and has since proven to be a valued team member who is insightful and get things done quickly. With her vast skills and outgoing personality, she has evolved to become my VA and provides periodic support to other employees of our company.
Krista R.
Senior Marketing Director
Publishers Weekly
We just love her! She made a huge impact with our inaugural launch of our global virtual book show convention with her innovative solutions and being such a great team player. I can't imagine not having her involved with our future projects.
Arthur M.
Owner
Home Inspection by McMahon
Michelle is very professional, detailed, and organized. I went into this knowing nothing about technology, she took the time and showed me all my options and walked me through everything step by step. I have already had an increase in business just after one day of her helping me launch my website. I would highly recommend contacting her and using her services. You will not be disappointed with the outcome, I was 100% satisfied with her work.
.png)
.jpg)
About Me
Michelle York
I know what it’s like to run a small business—you’ve got a million ideas, not enough time, and a budget that makes every dollar count. That’s exactly why I built York Digital Studio.
​
I started as York Assists, helping business owners with admin support. Along the way, I found what I really love: creating websites, podcasts, and marketing strategies that actually help people grow.
​
I don’t run a big agency with layers of staff. It’s just me. That means when you work with me, you get a partner who’s in the trenches with you, making sure your business looks as polished and professional as the big guys.
​
Whether you’re a financial advisor building credibility, a woman-owned brand ready to scale, or a solopreneur figuring it out—I’m your digital sidekick, your strategist, and your partner-in-crime. And since I work virtually, I partner with clients nationwide—no commute, no geography limits, just collaboration that works wherever you are.
What It Costs to Work Together
Here’s the straight talk: my hourly rates are designed for one-time projects that take 10 hours or less. If you’re looking for ongoing support or bigger builds, that’s where my retainer packages or quotes come in. No sticker shock, no hidden fees—just transparency.
Branding & Creative Assets
-
$50/hr → Simple marketing assets (business cards, flyers, PDFs, one-pagers)
-
$60/hr → Creative graphic design
(infographics, presentation decks, custom visuals tailored to your brand) -
$65/hr → Full brand identity & business branding
(logos, color palettes, typography systems, and consistency across all platforms)
Digital Marketing Campaigns
-
$55/hr → Foundational campaigns
(mass email campaigns, blog creation, and simple landing pages designed to capture leads or drive traffic) -
$65/hr → Advanced multi-platform campaigns (Facebook Ads, Instagram Ads, Google Ads strategy + management, conversion-focused landing pages, and Video Sales Letters (VSLs))
Websites
-
$55/hr → Website management & updates
-
$60/hr → Website revamps (modernizing design, reorganizing pages, improving navigation, tightening brand consistency)
-
$65/hr → Full website design (custom builds on Wix, WordPress with Elementor/Beaver Builder, or Squarespace—mobile optimized and SEO-ready)
Monthly Retainers
​If your project is bigger than 10 hours or you want ongoing support (like consistent content repurposing, social media management, or campaign execution), I build custom retainer packages or quotes to fit your business goals. That way, you’re not overpaying for what you don’t need—and you’re fully resourced for what matters most.